Francisca Patrick: How a Bold Script Font Boosted Our Campaign’s Visual Impact

Readability Tips for Fast-Scrolling Feeds

• Use it for short text only—ideally 3–5 words max.
• Pair it with a clean sans-serif for supporting text to maintain hierarchy.
• Avoid using it on busy backgrounds unless you add a subtle shadow or outline.
• Test on both light and dark backgrounds—its thick strokes can lose clarity on dark tones if not spaced well.

Font Pairing: When Bold Meets Balanced

• Francisca Patrick for headlines and main callouts.
• Montserrat for subheadings, bullet points, and captions.

Practical Tips Before You Download

1. Check the included styles—some script fonts only have one weight or limited alternates.
2. Test ligatures and swashes to see how they render on different platforms.
3. Verify file formats—make sure it includes TTF, OTF, and WOFF for web and print use.
4. Confirm commercial licensing—especially if you’re using it in client work or selling templates.

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